Roadmap

What are we building exactly?

At core, we are a data tech & analytics company. Suprmarket is our first product launch in the e-commerce space. The current version you're using is a MVP for the actual product. With this MVP, we aim to validate our approach & build a strong foundation for the full-feature e-commerce platform that will follow.

At Suprmarket, we believe in leveraging data to drive insights and improve the online shopping experience for buyers & sellers. Our platform will incorporate advanced analytics and machine learning to help brands understand their customers better and optimize operations. At the heart, our goal is to create a platform which is safer, easier, faster and more efficient for brands to sell their products online, while also providing a seamless shopping experience for customers. Our approach is to begin with D2C brands, as they are, in a way, more organized than traditional retailers to handle orders & delivery, and better positioned to leverage our platform as early adopters. Eventually, we will expand to onboard a wider range of sellers, including MSMEs and local businesses, creating a comprehensive e-commerce ecosystem bridging the gap between offline and online.

To the customers, our app would look like a space where they can discover local, regional and national brands through search, AI-powered assistants, and video content. To the brands, our platform will offer powerful tools for analytics, customer engagement, and more, to help them connect with wide range of customers across India, at a pocket friendly commission structure.

Hundreds of e-commerce platforms have tried to solve some or the other problem of online shopping in India - what are we doing different - what drives us to build another platform in a space which is considered crowded or saturated - the answer is - honestly we don't know. We just have a sheer belief that if we cut down complexity and make our platform the easiest, simplest and with a high-trust value for our customers - that would help us navigate through the noise and build something truly valuable for buyers, sellers, and all stakeholders.

How are we building it?

We are starting with a unified digital storefront solution called SuprLink for D2C brands, which will allow them to create a branded page with product listings, social links, and more. Eligible and verified brands among these will be our first set of sellers on the final product. By the time we launch, we would have enough data to provide these initial brands better insights about their own products and users. For example, we will be able to tell them which products are being viewed the most, which ones drive higher engagement via click-to-whatsapp messages, and which ones have high-purchase-intent tracked via our upi payment buttons. At present, we cannot track if user purchased the product or not, but we will be able to track when they click on the payment button. While we understand these data sets may not be accurate, we aim to reiterate our tracking mechanisms to improve data accuracy over time.

Here is how upcoming months are looking like for us:

Our Journey So Far

We started with a simple unified digital storefront solution called SuprLink for D2C brands, and have made significant progress in building our MVP. Our current focus is on gathering insights from early adopters and refining our product based on the feedback loop.

We are excited to see when our initial offering will evolve into a full-feature product.

Investors

We are bootstrapped.

We are open for investment opportunities. If you are interested in learning more how we can work together, please reach out to us at  hello@suprmarket.app.

Know more about who we are or find more ways to reach out to us.

Addressing Concerns

Feature Development

Our development roadmap shows what features we're currently building and what's coming next. We prioritize based on user feedback, user engagement, and feature impact.

Read more feature updates and improvements in changelog and learn what changes have been made.